Build Loyalty. Cut Chaos. Grow Smarter.
I help independent operators bring customers back, streamline operations, and build businesses that actually work. Everything I teach, I test in my own restaurant first.
How I Can Help
Whether you need more repeat customers, better systems, or hands-on guidance—choose your path.
Loyalty Systems
Turn social followers into paying regulars with gamified loyalty that actually works.
- SweetPlay Gamified Loyalty
- B.A.R. Fishbowl Digital
- Digital Punch Cards
- Zero app downloads required
Books & Guides
Learn the systems and strategies that keep my restaurant running smoothly.
- The Online Hospitality Handbook
- Cut the Chaos, Keep the Cash
- Actionable frameworks
- Real operator insights
Consulting
Get hands-on help from someone who runs a restaurant every single day.
- 1-on-1 strategy sessions
- Operations audits
- Custom system builds
- Ongoing advisory
The Easiest Loyalty System You'll Ever Set Up
B.A.R. Fishbowl Loyalty digitizes the classic bar fishbowl. Customers enter their info, you build your list, everyone wins. Set up in under 10 minutes.
- Set up in under 10 minutes
- No app downloads for customers
- Automatic entry collection
- Works on any social platform
- You own 100% of your data
B.A.R. Fishbowl
The classic fishbowl, digitized
I'm Mike. I Run a Restaurant Too.
I own Extra Innings Paninos & Pizza in Marshall, MN. Every system I build, every book I write, every piece of advice I give—I test it in my own place first.
I got tired of loyalty programs that didn't work, consultants who'd never worked a Friday night rush, and tech that was built for enterprise chains, not independent operators like us.
So I built something better. And now I'm sharing it with you.
The OH Sweet Hospitality Podcast
Real talk about running restaurants, building systems, and staying sane in hospitality.
Ready to Build Something Better?
Whether you need more customers, better systems, or expert guidance—let's get started.
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